Export markets USA: Fair Landscape Offers an Event for Everyone
Worldwide, the maximum number of fairs and congresses are held in the US, as analysed by the International sectoral association, International Congress and Convention Association. But European companies must make readjustments on the other side of the Atlantic.
In 2014 – later figures are not yet available – the International Congress and Convention Association (ICCA) claims that 831 fairs and congresses were held in the US, Germany ranked second with 659 events. Depending how the word fair is defined, the number is definitely bigger than this: In an analysis, the Exhibitions and Fairs Committee of the Germany Economy Inc. (AUMA) counted as many as 13,000 fairs. All fairs with an exhibition area of 300 m² and more were included. Due to the large number, the AUMA analysis claims that there was an event for every product and every service. Most of them however, have only a regional area of influence, others target the entire east- or west coast.
Leading international fairs that attract a large number of visitors from the entire world are seldom held in the US – unlike in Europe. For reasons of historical development, fairs and congresses in the US are organised mostly on a theme in the form of an event unit.
The IMTS Fair in Chicago is a leader for the manufacturing industry
The biggest US fair for the manufacturing industry is the International Manufacturing Technology Show (IMTS). It is held at Mc Cormick Place in Chicago once every two years. The 31st edition will be held from 12th to 17th September, which is sure to put off some German participants, because this means overlapping of dates with the AMB in Stuttgart. According to the information provided by the IMTS organiser, the Association for Manufacturing Technology (AMT), more than 2000 companies will display their wares on a net exhibition area of 121,000 m². The association also expects more than 114,000 visitors from 112 countries. On display will be machines and tools for metal cutting, cutting and connection technology, heat treatment and additive production as well as controls and software for production.