Machine Tools USA: DMG Mori transitions to customer-centric sales and service model

Editor: Barbara Schulz

DMG Mori has launched a direct-to-customer sales and service model in the US. The company said it will double its existing local service and sales centres to 27 locations across the country in close proximity to customers. Dr. Thorsten Schmidt will lead DMG Mori USA as CEO.

DMG Mori was showcasing 10 world premieres in Milan.
DMG Mori was showcasing 10 world premieres in Milan.
(Source: Schulz)

DMG Mori transitioned to a direct-to-customer sales and service model in the US last month. According to the company, this expansion will enable DMG Mori USA's sales and service teams to more efficiently and effectively serve more than 13,000 customers and nearly 100,000 machine tool users across industries including aerospace, automotive and medical industries.

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The new model will connect DMG Mori USA employees closely to customers and will speed up critical processes, such as managing local service support and sharing new product improvements based on the feedback of US customers, the company said. It also maximises the company’s already strong ability to quickly reach and service machines, and take immediate action on customer feedback.

“DMG Mori USA will partner on a very localised basis with our customers to improve value and outcomes, and ensure they’re fully connected to the innovative power we can offer through our global size and scale,” said Dr. Thorsten Schmidt, who will lead DMG Mori USA as CEO. “This transition also opens great opportunities for DMG Mori employees who will now have the freedom to work directly with customers, co-create advancements and deliver insight-driven solutions.”

Leadership changes in the US

The move to more localised service accompanies several internal DMG Mori USA leadership changes. DMG Mori’s Global Executive Board selected Dr. Schmidt to lead DMG Mori USA, calling upon Dr. Schmidt’s more than 13 years of leadership experience within the company to run the US market.

Dr. Schmidt will be supported by a management team of leaders currently working at DMG Mori USA. Current president and CEO Mark Mohr will support the new sales and service organisation as president of the DMG Mori Manufacturing plant in Davis, CA, utilising his extensive knowledge of customer needs in future product developments, DMG Mori said.