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Case study - Igus Turkey: The currently small turkish market raises great expectations
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Whether it is slide bearing or energy chains, when it comes to plastics, Igus GmbH from Cologne is always there. The company was founded 50 years back and today it is the world market leader in these areas. The company is represented by 2400 employees in 80 countries around the world, mostly via dealers. In 36 of these markets Igus is focussing on their own branches, recently even in Turkey.
Artur Peplinski, general manager of the Igus International Group Development says, “Turkey has been our focus for a long time, for eight or nine years we considered opening a branch there”. Reasons for it are the dynamic economic development in Turkey as well as the observation that many Igus customers from Germany were opening a production house in Turkey.
The variety of products tipped the scales for the involvement of Igus in Turkey
In the end the decisive factor was that the variety of products became too big for the local dealer Hidrel with whom Igus has been working since 20 years in Turkey. The company from Cologne specialising in plastics is still looking forward to long successful cooperation: A task of the branch is to support the dealers on-site, explains Peplinski. The Igus branch also supports their own key customers and new industry fields. The goal is to grow together with the dealers in this important market.
Igus has entered the Turkish market with a lot of drive even if the market there is still comparatively small for the company. “Currently Turkey makes for under 1 % of the international turnover of Igus”, says Peplinski.
The variety of products tipped the scales for the involvement of Igus in Turkey
In the end the decisive factor was that the variety of products became too big for the local dealer Hidrel with whom Igus has been working since 20 years in Turkey. The company from Cologne specialising in plastics is still looking forward to long successful cooperation: A task of the branch is to support the dealers on-site, explains Peplinski. The Igus branch also supports their own key customers and new industry fields. The goal is to grow together with the dealers in this important market.
Igus has entered the Turkish market with a lot of drive even if the market there is still comparatively small for the company. “Currently Turkey makes for under 1 % of the international turnover of Igus”, says Peplinski.
The future of the Turkish market is critical
However the following question is much more important: “What will happen in the future?” This is where Turkey is high on the agenda for Igus: The reason is not just the comparatively young and rapidly expanding population but also well educated engineers. “A lot is happening there and I expect that we will see a lot more value creation in Turkey in the coming years.”
In Istanbul, Igus has established important customer branches on the Asian side. “There are clusters for automotive, packaging, machine tools and a little further the textile industry. All of these are big industries in which Igus is generally very active”, says Peplinski. “We can find every industry in Turkey in which Igus works intensively.”
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