Switzerland: How worthwhile is “Made in Switzerland”?

This Swissness law has been in force since the beginning of the year. Swiss cross, flag, logo, names such as "swiss made", etc. are all protected. Only those organizations, which produce at least 60 percent of their products and services in Switzerland, are allowed to embellish their products and services with one of the protected brands. (Picture: Camenzind Christian / kalenderbild.ch)

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