Spanish enterprises Spain: Pioneer of the inter-cultural communication

The collaboration of people from various cultures also involves potential for conflicts. Spanish enterprises in particular are however successful, when it comes to dealing rightfully with employees from South America or Arabic countries.

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José Maria Jimeno Pascual (r.) is the Spanish manager of the team consisting of Spaniards and Egyptians. On the picture, he is working together with his Arabian employee Walaa Moaaz.
José Maria Jimeno Pascual (r.) is the Spanish manager of the team consisting of Spaniards and Egyptians. On the picture, he is working together with his Arabian employee Walaa Moaaz.
(Bild: Isenburg)

South Africa, the sun shines brightly on the desert sands. Men, which one can see come from diverse cultures, position and mount a parabolic reflector. On their clothes is to be seen prominently the word-Abengoa – a Spanish enterprise, which deals with the construction of solar power plants. The enterprise has built 13 out of 50 Spanish solar power plants. South Africa is an emerging market for these solar plants. So far the Spaniards have also built most of the solar power plants in South Africa.

Energy enterprises are interested in sunny countries

What are the reasons for a successful export of this technology from Europe across the equator in the south? Current Spanish enterprises are said to be particularly successful in the opening markets for renewable energies in Morocco and Egypt.

References to the success factors can be found in annual report of Abengoa. Here it means that, the enterprises have stable and profitable relations with all economic and social players, which work together. This parameter is summarised under the generic term “social license to operate”. The employees of the value chains of the enterprise are structured across the social networks LinkedIn and Twitter. The aim is to filter out the negative effects and promote positive aspects. The relation should thereby be based on trust, to mutual advantage.

Ethically clear leadership is important

Ethically clear leadership is thereby an aspect. The enterprise aims at a sustainable growth, with respect to human rights according to SA8000 of the “United Nations Universal Federation for Human Rights”as well as the OECD-guidelines. A management system is created for this purpose. This has led to the high standards in case of dealing with ethical and personal conflicts.

The Spanish wind turbine manufacturer Gamesa in Egypt has successfully proved how it can function that way practically. The enterprise from Madrid is constructing wind power plants since over 20 years. Thereby, 36,000 MW are already installed. The Spaniards’ services also include the construction of the entire wind farms just as the operation and service.

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About the author

Dr. rer. nat. Thomas Dr. Isenburg

Dr. rer. nat. Thomas Dr. Isenburg

Wissenschaftsjournalist