Lamiera 2017

Italy: Two Months before the Debut of Lamiera in Milan

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“Lamiera rests its bases on these two assumptions, as well as on the competence of local manufacturers and the demand of the domestic market, proving to be capable of attracting even foreign exhibitors and - continued Massimo Carboniero – while taking advantage of a particularly favourable economic context in this edition”.

“Actually, with particular reference to Italy - concluded the President of UCIMU - the consumption of production systems is expected to grow even in 2017, also supported by the incentive measures included in the National Plan Industry 4.0, all to the benefit of those who will exhibit at Lamiera”.

Networking between exhibitors and visitors

“If we consider the exhibition in detail - affirmed Alfredo Mariotti, General Manager of UCIMU-SISTEMI PER PRODURRE - the number of exhibitors has grown (+12%), as well as the booked exhibition area (+15%), but also the level of the exhibition content has increased. The event will be able to attract an even higher number of visitors, thanks to the offering on show and to the numerous side initiatives.

In particular, in keeping with tradition, Lamiera will propose an in-depth, well-organised itinerary, regarding the issues that may be of interest for the operators of the sector, included in the list of conferences and meetings of Lambda Academy. Nine events have already been scheduled in the agenda. They will be dedicated to: screws, bolts, alternative technologies for surface treatment, machinery safety, nanotechnologies and coating, Industry 4.0, robotics.

Organised in cooperation with Randstad and Ecole, Pianeta Giovani Lavoro will be an area focused on the meeting between demand and supply of work, where young students, visiting the trade show, will be able to get information about the actual possibilities offered by the enterprises of the sector. The area will be a welcome point for over 200 students of 10 high technical institutes that will be accompanied by a tutor on a guided tour among the exhibition stands. This initiative is part of a wider project of "Alternanza Scuola-Lavoro" (work-related learning) defined by UCIMU-SISTEMI PER PRODURRE in agreement with the Ministry of Education, University and Research.

The networking between exhibitors and visitors will also be encouraged through a special project, promoted by the Association in cooperation with the Ministry of Economic Development and ICE-Italian Trade Agency. This initiative consists in inviting 13 delegations of foreign operators coming from the most dynamic and promising markets: Algeria, Brazil, Canada, China, Germany, India, Iran, Morocco, Mexico, Poland, Russia, Serbia and Turkey. The 120 attending buyers will be able to arrange B2B meetings at the Italian exhibitors' stands.

Moreover, for its first edition in the capital city of design, LAMIERA will propose "LAMIERALIVING", which will show a selection of design objects that won the prestigious "ADI Compasso d'oro" international Award and were totally or partially made by metal forming machines and technologies. The initiative is carried out in cooperation with the Lombard delegation of ADI, Italian Association for Industrial Design.

Alfredo Mariotti concluded: “With this project supported by UCIMU-SISTEMI PER PRODURRE, the Association has intended to enhance how a high-technology sector, even if “mechanical", such as that represented at LAMIERA, may contribute to the creation of special objects that have become real style icons and a testimony to genius and inventiveness, due to their peculiar artistic and cultural content”.

Luciano Galimberti, President of ADI, Italian Association for Industrial Design, pointed out: “The "Compasso d’Oro" Award is indissolubly linked with the work that ADI has been carrying out for sixty years: a passionate, strategic activity, connected with daily experience aimed at improving man's life. LAMIERALIVING exhibition marks the beginning of a collaboration between ADI and UCIMU-SISTEMI PER PRODURRE to prove the importance of metal working that have always been accompanying daily wellbeing and the prestige of the Made in Italy worldwide”.

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