Business Development Hungary: Future forming strategies at Bosch
Bosch Hungary, supplier of technologies and services, has an increasing significance in the international world of Bosch.
Bosch Hungary increased its full Hungarian sales revenue by 20 per cent in 2016, which totalled in 1149 billion HUF. This includes the sales revenue of non consolidated companies and trade activities within its own companies. In the same period, sales revenue realised in the Hungarian market decreased by 3 per cent to 238 billion HUF, as a result of the challenging market environment. „Bosch’ successes provide opportunity to spend ever increasing energies to forming the future” – said Daniel Korioth, leader of Bosch group in Hungary at the annual press conference of the company in Budapest. „We do not only manufacture, but develop the networked solutions of our everyday. As far as the current year is concerned, we are sure that our business activities will show further developments in Hungary” – Korioth added.
Future forming strategy – new investments
Bosch closed the year 2016 with growth also in the field of investments. This meant a 16 per cent growth from the financial year of 2015 and totalled at 72 billion HUF. One of the most significant investments of the future years is the logistics park of Hatvan that will be one of the most important logistics centers of Bosch after completion. Construction is scheduled to begin in June and the plant will be operational by the second quarter of 2018. Bosch’ commitment to Industry 4.0 has a significant role in launching the project. The new, 62 thousand square meter logistics center will unify and integrate the broadly introduced and connected equipment, application and procedures of Industry 4.0.
Mobility of the future
Bosch Group in Hungary spent a total of 47 billion HUFs to research and development. This means a 25 per cent increase as opposed to the former year. Bosch’ engineers are working on solutions for the mobility of the future in the continuously expanding Budapest Development Center, focusing on automated control and electric drive. In the interest of the rapid technological changes forecast for the coming few years and in line with the pace of development, Bosch is planning the further development of its Budapest center. The new generation development projects demanded the acquisition of a new plot of 60 000 square meters beside the present Bosch Campus.
Besides development, the manufacturing capacity of the group of companies is under dynamic change. On the new production lines, started last year, of the Hatvan factory of the supplier Robert Bosch Elektronika ltd., such radars are being made, which serve the mobility efforts of the future. Besides the conventional business fields, such as manufacturing dashboards, high performance electronics as well as mid-range radars and sensors are being made for electro mobility and automated control. New generation products of the Miskolc based Robert Bosch Energy and Body Systems ltd. are electric brake assisting motors, servomotors and drive stabilising systems. These are indispensable elements of hybrid and electric vehicles. Besides manufacturing these, the company has expanded its activities in the fields of conventional products (heating, ventilation, air conditioning) and e-bike systems. Last year, more than 1 million electric steering units were manufactured in the Maklár and Eger factories of Robert Bosch Automotive Steering ltd. The automotive supplier manufactures steering systems, steering columns and shafts as well as re-manufactured components.
Dr. Volkmar Denner, chairman of the board of directors of Bosch added: „As a leading innovative company, we are continuously forming and encouraging development.” In the focus of this development, there are changes which are in correlation with mobility and the network of IoT (Internet of Things). By 2020, all new electric products of Bosch will be networked. Key to all this is artificial intelligence. Bosch will invest 300 million Euros in its own artificial intelligence center in the following five years.