Market insights Hungary: Automobile industry developments
During the past two weeks, two important announcements were made regarding the Hungarian automobile industry. On one hand, the vehicle factory of Audi Hungaria Zrt. located in Győr has started the serial production of electric engines, and on the other hand, it was revealed to no little surprise that BMW is constructing a factory in Debrecen.
BMW to build one billion euro car factory in Hungary
BMW will be developing in Debrecen for over one billion euros, that is HUF 320 billion, creating over a thousand new jobs at the seat of Hajdú-Bihar county right at the start of the investment. According to the communication published by the company, Debrecen was chosen in part due to its infrastructure, logistical connections, and the location of BMW’s existing supplier network. The skilled workforce available in the area was also a significant advantage when selecting the site. Traditional and electric automobiles are to be produced using a single production line with cutting edge automobile industry production technologies in an area of 400 hectares near the city. Up to 150 thousand automobiles a year may be produced in the factory.
Hungarian Audi factory starts serial production of electric engines
Achim Heinfling, chairman of the board of Audi Hungaria Zrt. announced in July that the serial production of electric engines has been launched at the Győr vehicle factory. He said that the Győr plant had been launched 25 years ago as a small engine factory with 700 workers, producing two thousand resources each day on an area of 60 thousand square meters. Today, following investments amounting to over eight billion euros, it employs a staff of over 12.5 thousand on five million square meters, producing nine thousand engines and five hundred vehicles each day. This development surpasses all visions and expectation of a quarter of a century ago. Audi purposefully builds on the technology and skills accumulated here when preparing for the important role it is to play in electromobility. The company manager emphasized that the aim of this is to ensure the competitiveness of the company in a sustainable manner on the long term. He reminded all that it is not only their products, but also their manufacturing processes that are innovative. For example, work in the new units is performed in a modular island-type system as opposed to an assembly line.
Peter Kössler, the director of Audi AG responsible for production and logistics has said that the Győr vehicle factory, which has produced over 33 million resources and over 1.1 million automobiles during the past quarter of a century, sets an example for the Audi group. The Győr plant is an important part of the group, as the “heart” of the completely electric SUVs that are to be mass produced in the Brussels factory is also to be created in Győr. By 2025, all of their base models will also be available in an electric version, creating a presence for the group in all segments of non-traditional drives. The senior leader of Audi announced that the Győr factory is prepared for the challenges of the present and the future.