COMPANY NEWS: Hannover Messe

HANNOVER MESSE 2017: Adding value with Industry 4.0

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Cobots – the intuitive usability of a smartphone

Prominence will also be given to collaborative robots. Today’s cobots, as they are known, are as simple to operate as a smartphone. Moreover, they are self-learning and connected to the cloud. As time goes on, they are getting cleverer and cheaper to buy, making them a cost-effective gateway to the benefits of Industry 4.0, particularly for smaller companies. Much like drones today, cobots will eventually develop into a mass market that will give rise to a wealth of totally new business ideas.

Digitalization as a driver of new business models

Integrated Industry will reach far beyond the walls of smart factories. The goods produced by smart factories will stay connected with their manufacturers throughout their service lives, supplying a constant stream of valuable data. This data will enable the manufacturers to develop additional web-based services and to pursue new business opportunities outside the confines of their traditional industries. At the upcoming HANNOVER MESSE, industrial subcontractors will demonstrate how digitalization helps them to offer innovative and highly customized solutions more quickly than ever before. “The biggest value-adding potential of digitalization lies in the development of completely new business models and in the markets these business models tap into,” explained Köckler. “HANNOVER MESSE is increasingly turning into a platform for previously unheard-of partnerships. For instance, partnerships between IT companies and engineering firms, or between startups and major corporations. From radical, highly disruptive new business ideas to proven 4.0 business models – it will all be there this April.”

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Technologies for the energy transition

Digitalization is also transforming the energy industry. Without digitalization, it will not be possible to make the switch from today’s outmoded centralized power plants to modern, highly efficient energy systems that are based on renewables and distributed generation structures. Under the “Integrated Energy” banner at the upcoming HANNOVER MESSE, the world’s leading providers will highlight the changes the energy industry will undergo as well as the individual technologies that will play a critical role in this transformation. “HANNOVER MESSE will showcase integrated solutions all along the energy value chain – from generation, transmission, distribution and storage, right through to alternative mobility solutions,” explained Köckler.

Poland: a strong partner in Europe

Innovation and growth – two key areas in which Poland is set to shine as the official Partner Country at HANNOVER MESSE 2017. This April at the world’s leading trade for industrial technology, Poland will be stepping out on stage in front of an international audience to make its case as an attractive partner in a large and diverse range of industries. Apart from domestic reindustrialization, the country’s main economic focus is on opening up foreign markets and supporting innovative Polish companies. Around 150 of these companies will feature at this year’s HANNOVER MESSE. Together, they will mount a Partner Country showcase that will center on the themes of energy and IT. HANNOVER MESSE 2017 will be officially opened by German Chancellor Angela Merkel and Polish Prime Minister Beata Szydlo.

Köckler: “In light of the current geopolitical situation, Poland’s participation as Partner Country sends an important signal about the strength of the European Community. HANNOVER MESSE turns 60 this year. Now, more than at any other time in its history, it is a platform for free and fair trade – both in Europe and around the world.”