Metav 2016 – Areas Core Area Expanded

Author / Editor: Udo Schnell / Lisa Saller, Lisa Saller

The Metav has repositioned. Its core area has been expanded permanently and solidly in 2016 by four supplementary topics. The areas quality, additive production, tool/mould construction and medical technology are represented with their own nomenclature.

Photo r. to l.: Markus Heseding, CEO VDMA specialist groups Precision Tools and Measurement/Testing; Claudia Welker, CEO DGQ German Association for Quality; Matthew Finlay, CEO Rising Media; Petra Ziegler, publishing manager Carl Hanser Verlag; Hans Werner Reinhard, CEO Messe Düsseldorf; Dr. Wilfried Schäfer, CEO VDW.
Photo r. to l.: Markus Heseding, CEO VDMA specialist groups Precision Tools and Measurement/Testing; Claudia Welker, CEO DGQ German Association for Quality; Matthew Finlay, CEO Rising Media; Petra Ziegler, publishing manager Carl Hanser Verlag; Hans Werner Reinhard, CEO Messe Düsseldorf; Dr. Wilfried Schäfer, CEO VDW.
(Photo: Messe Düsseldorf / Constanze Tillmann)

The Metav has repositioned itself as the “19th International Fair for Technologies in Metal Processing”. Its core area, the entire value-creation chain with the focuses machine tools and production systems, precision tools, automated material flow, computer technology, industrial electronics and accessories is being expanded. Four supplementary topics are being integrated permanently and solidly into the Metav and represented in so-called Areas with their own nomenclature:

  • Quality Area,
  • Moulding Area,
  • Additive Area and
  • Medical Area.

“Numerous synergies result between the core area of the Metav and the topics of the four Areas,” explains Dr. Wilfried Schäfer, CEO of the Metav organiser, VDW (German Machine Tool Builders' Association). Traditional machine-tool constructors are already building machines for additive production today. New providers have joined them. Additive processes are also being used in medical technology. Alongside medical technology, tool and mould construction are in turn attractive customer groups for exhibitors in the core area of the Metav. Ultimately, quality assurance is closely tied to all fields of production. The new topics, as a permanent feature of the event, widen the target groups and thus also the potential visitor numbers. For the specialist visitor, the Metav thus becomes all the more interesting because information is available not only on all technical details of the production process, but also on associated links in the value-creation chain.

“We are convinced that the fine tuning of the content on the one hand, and the expansion of the Metav profile on the other, will benefit all exhibitors,” says VDW CEO Schäfer. The goal, we hear, is to attract further groups of exhibitors and visitors to the Metav in the long term, to create a new image for the Metav and to develop the strengths specific to the Metav.

In the middle of one of Europe's strongest economic regions

The Metav is, in Schäfer’s opinion, absolutely right with its location in Düsseldorf. With more than 23,000 firms in the top customer sectors alone, hundreds of thousands of technically informed users and a very high potential for investment, the Metav, at the centre of this market, one of the strongest industrial economic areas in Europe, is an absolute must.

It seems that only through a Metav do manufacturers of production technology reach the major part of their customers in North Rhine Westphalia and Benelux. “From the structural data for visitors, it is clear that customers from this industrial zone do not go to the AMB in Stuttgart, and only a small portion go to the EMO in Hannover,” Schäfer informs us.

The four new topics are closely related to the core topics of the Metav. They supplement the classical field of metal processing and address new target groups, who are however also interested in machine-tools and tools generally.

All four areas have growth potential, as market research shows. Competent sales partners with in-depth knowledge of the relevant markets support the VDW in structuring and expanding topics. Qualified partners from specialist associations and media guarantee that visitor target groups can be addressed individually. “We are convinced that the Metav gains from this concept and has thus become more attractive for exhibitors and visitors,” is VDW CEO Wilfried Schäfer’s summary. MM

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