Business location - China China: Seven Tips for solving the China-Challenge
The Chinese market has played a key role for many German machine building and plant manufacturing companies since the crisis years 2008/09. However in the meantime there has been disillusionment for many providers: The Chinese market has its own rules, an enormous competition intensity and often seems unpredictable.
The ‘Made in Germany’ tagline will not be enough to sell products in the coming years. Only German machine building companies with a conclusive China strategy can grow with the market. To create a basis for the coming years, you must question your China strategy today itself using the following seven tips
Tip 1 – Get transparency about the relevant market in China:The machine market in China is very dynamic and is also greatly influenced by the economic policy. It is almost impossible to get adequate information from a distance for a sound marketing strategy. Even detailed market studies only serve as one of the many information sources. To avoid making a gut decision, the transparency must be created through a regular exchange between the headquarter and the subsidiary in China and with some visits to the key accounts.