Stéphane Itasse

如今，客户想要的不仅仅是钢铁:：钢铁供应商为了适应行业数字时代的潮流，不仅提供硬件，还越来越多地提供数字服务。

Today’s customers want more than simply steel: in order to stay on the ball as industries adapt to the digital age, steel suppliers are offering not only hardware, but also an increasing number of digital services.

The products of Shenyang Machine Tools, one of the world's largest machine tool manufacturers, are still relatively simple and the competition from Germany or Japan is far ahead. Technical innovations for productivity gains are not in sight - that's why the Chinese manufacturer is relying on digitization.

China has long been one of the most important export markets for German machine manufacturers. However, the country's rapid change is creating new challenges for exporting companies.

Masses of cheap labour - these days are long gone in China. Not only German companies benefit from the trend towards automation, but also research institutes are taking part in this development.

自从知道唐纳德·特朗普即将当选美国总统后，经济世界也发生了翻天覆地的变化。因为特朗普在竞选活动中非常清楚地表达了自由贸易的态度，在竞选后也表达了这一立场。

Since it became clear that Donald Trump was going to beocme the US President, the economic world has also turned upon its head. Because he had spoken very clearly against free trade, among other things, in the election campaign – and also represented this position even after the election.

When it comes to sustainability, Germany, with the energy revolution and other activities, is the pioneer among the industrial nations for a long time. Nevertheless, now it has to face competition from the far north. Sweden and its industry are starting highly interesting projects for this purpose.

The history of the smaller countries in the Persian Gulf as trade centres also reflects in a great variety of trade fairs. Industrial enterprises find a number of events here with interesting areas of focus.

Frequently covered in snow and ice, with extensive forests and very few people: Despite these environmental conditions North Sweden is nearing aneconomic boom. One of the triggers for this isthe extremely cheapgreen electricity, from which the IT-industry wishes to benefit.

In spite of turbulent times in Turkey, the machine engineering industry of the country continues to believe in a positive economic climate. The military personnel had indeed tried to coup against the government on 15th July. The Turkish Machinery Federation condemns it as informed by the export promotion agency of Turkish Machinery. Yet the numbers add up as before.

Euro crisis? Debt crisis? Steel crisis? Spain’s industry has obviously ticked off these negative buzzwords. This clearly shows a whole range of major projects in the industry, which also partly involves the German enterprises.

After the Euro crisis had ensured significant economic collapse in Spain, the economy improved again. Even the machine-building can profit by increasing investments of its customer industries.

作为德国的邻国，法国被视为德国企业最重要的商业市场和投资地。Didier Boulogne是德国、奥地利和瑞士地区法国商务投资署常务董事，他解释了目前使法国这一位置有利的相关原因。

As a neighboring country, France is counted as the most important business market and investment location for German companies. Didier Boulogne, the Managing Director of Business France in Germany, Austria and Switzerland explains the current reasons for involvement and the factors making the location France favorable.

总部位于上奥地利州Hohenzell市的Fill Metallbau Ges.m.b.H在伦敦完成了一项要求严格的参考项目。最近几个月在伊丽莎白塔附近西敏桥路建造了拥有1000多个学生公寓的18层建筑。

瑞士机电与金属工业（MEM）在困难时期衰退。在与MM MaschinenMarkt的独家访谈中，瑞士电子机械联合会董事Peter Dietrich透露了该行业的现状以及预计将有什么进展。

俄罗斯经济危机及与欧盟的冲突对德国机器制造业产生深刻的影响周一，VDMA在法兰克福一次新闻采访中宣布，与去年相比，今年第一季度机器出口减少28%。VDMA主席Reinhold Festge博士表示：“这一点困扰着机器制造业。

如果您认为奥地利只是一个旅游胜地，那么再想想吧。它也是一个适合工业发展的国家：奥地利为生产商提供了良好的基础设施，它有很多现有的高科技公司，训练有素的劳动力，最后重要的一点是，其对设立公司的补贴并非最不吸引人投资。在这次独家专访中，奥地利商业机构的投资指南部董事总经理Rene Siegl博士，解释了如何从奥地利的商业位置获利。奥地利商业机构董事总经理Rene Siegl在接受独家采访。

From Künzelsau to everywhere in the world: The Würth Group is already engaged in international markets: Since the company was formed in 1962, its subsidiary in Austria has not only developed rapidly but it has also concentrated on new types of distribution channels that supplement the classic field work.

If you think Austria is just a travel destination, think again. The country is a great destination for industry as well: Austria offers a good infrastructure for producers, it has a number of existing high-tech companies, well trained work force and last but not the least attractive subsidies for setting up companies. In this exclusive interview, Dr. René Siegl, managing director of the investment guide Austrian Business Agency, explains how you can profit from Austria as an industry location. René Siegl, managing director of the Austrian Business Agency, in an exclusive interview.

The government in Turkey has big plans: By 2023 Turkey will advance to become one of the ten biggest economies of the world, currently it is the 17th. Even if observers have doubts about the feasibility, the machine building industry will get highly powered through this plan.

The economic crisis in Russia and the conflict with the EU has left a deep mark on the German machine building industry. On Monday the VDMA announced in a press interview in Frankfurt that in the first quarter of this year, the machine exports there have reduced further by a good 28 % as compared to the previous year. “This is really bothering people like us from the machine building industry”, said VDMA president Dr. Reinhold Festge.

凭借优秀的100家参展商，在俄罗斯最重要的机器工具展览会2015年国际机床及工具展览会中，德国制造商成为规模最大的国外群体。VDW在周二表示许多德国制造商也将亲自或通过俄罗斯代理来参展。

Despite the slowdown in economic growth, the German companies want to strengthen their business in China: 35 % of the companies already active in China are planning new branches there in the coming three years, reports a new study by the German Centre Shanghai and Chinaforum Bayern. These companies will move away from the major cities.

土耳其政府有一项宏伟的计划：到2023年之前，土耳其将从目前的第十七位步入世界十大经济体行列。尽管观察者对这种可能性表示怀疑，但机器制造业将在该计划中获得发展动力。

DThe Fill Metallbau Ges.m.b.H with its headquarters in the Upper Austrian city of Hohenzell has completed a demanding reference project in the City of London In Westminster Bridge Road, in immediate vicinity of Big Ben, a 18 story building was built with more than 1000 student apartments in the recent months.

With a good 100 exhibitors German manufacturers will present themselves as the biggest foreign community participating in the Metalloobrabotka 2015, the most important machine tool exhibition in Russia. A number of German manufacturers will also present on their own or through their Russian agencies, stated VDW on Tuesday.

The Swiss mechanical electrical and metal industry (MEM) falls on hard times. How does the situation of the industry exactly look like and which other developments are to be expected, reveals Peter Dietrich, Director of the organisation Swissmem, in an exclusive interview with MM MaschinenMarkt.

BChina is already the most important market worldwide for automation products. Nevertheless, industry in China has an extremely low degree of automation. In a new study, the consulting firm Stieler Technologie- und Marketingberatung (STM) expects that the total segment of industry automation will increase by about 15% every year from 2015 to 2020.

With a good 100 exhibitors German manufacturers will present themselves as the biggest foreign community participating in the Metalloobrabotka 2015, the most important machine tool exhibition in Russia. A number of German manufacturers will also present on their own or through their Russian agencies, stated VDW on Tuesday.

Is that why most German machine building companies are looking enviously to the West? In the last year itself the machine building industry in Netherlands saw a rise in the production by 5.2 %, significantly more than the overall industry. The prospects for 2015 are also good.

The prospects for French mechanical engineering industry have improved: The economy in the home market and primarily the corporate investments are rising again. Moreover, the politicians are focussing more on the industry again and have started an ambitious support program.

Worldwide, the maximum number of fairs and congresses are held in the US, as analysed by the International sectoral association, International Congress and Convention Association. But European companies must make readjustments on the other side of the Atlantic.

俄罗斯和东欧有不安定感，甚至连欧洲地区几乎没有任何推动力：奥地利的经济形势无法逃避其自身所处的环境。机械制造领域也需经历这样的发展历程。

俄罗斯经济危机及与欧盟的冲突对德国机器制造业产生深刻的影响周一，VDMA在法兰克福一次新闻采访中宣布，与去年相比，今年第一季度机器出口减少28%。VDMA主席Reinhold Festge博士表示：“这一点困扰着机器制造业。

Euro crisis? Debt crisis? Steel crisis? Spain’s industry has obviously ticked off these negative buzzwords. This clearly shows a whole range of major projects in the industry, which also partly involves the German enterprises.

工业4.0平台或工业网络财团? RAMI还是IIRA ? 严格按标准执行还是马马虎虎呢? 对于未来制造中运行的程序和网络事物而言，德美之间的差异可能不是不可逾越的，但也绝对清晰分明。

如果过去许多年内法国经济看起来增长疲软，现在前景已经改善。大部分预测显示今年GDP增速大约为1.1%，明年GDP增速为1.5-1.8%。根据统计机构Insee（法国国家统计局）的报告，过去许多年来，经济增速仅为0.2%。

From Künzelsau to everywhere in the world: The Würth Group is already engaged in international markets: Since the company was formed in 1962, its subsidiary in Austria has not only developed rapidly but it has also concentrated on new types of distribution channels that supplement the classic field work.

Frequently covered in snow and ice, with extensive forests and very few people: Despite these environmental conditions North Sweden is nearing aneconomic boom. One of the triggers for this isthe extremely cheapgreen electricity, from which the IT-industry wishes to benefit.

Today’s customers want more than simply steel: in order to stay on the ball as industries adapt to the digital age, steel suppliers are offering not only hardware, but also an increasing number of digital services.

The Industry 4.0 platform or the Industrial Internet Consortium? RAMI or IIRA? Observe the standards meticulously or just do it? In the matter of procedures to be followed for manufacturing in the future and the Internet of Things, the differences between Germany and the USA may not be unbridgeable, but they are definitely conspicuous.

在八年困难时期之后，荷兰人似乎最终克服了经济和财政危机。德国-荷兰外贸协会（AHK）报道称荷兰中央银行（DNB）证实了最近有关经济发展的积极预测。2014年12月对经济发展的预测是1.2%，DNB现在纠正为2%。该协会认为如果预测成为现实，经济总量可能会超过2008年美国银行雷曼兄弟破产导致的全球经济危机之前的规模。

The collaboration of people from various cultures also involves potential for conflicts. Spanish enterprises in particular are however successful, when it comes to dealing rightfully with employees from South America or Arabic countries.

USA has arrived again – at least from the perspective of German machine manufacturers: in 2015 it became one of Germany’s biggest export destinations and this situation will persist in 2016 too, or so expects the VDMA. According to a survey conducted by the Association, the overwhelming majority of German machine manufacturers operating in the USA are expecting increased turnovers.

如今，客户想要的不仅仅是钢铁:：钢铁供应商为了适应行业数字时代的潮流，不仅提供硬件，还越来越多地提供数字服务。

Masses of cheap labour - these days are long gone in China. Not only German companies benefit from the trend towards automation, but also research institutes are taking part in this development.

As a neighboring country, France is counted as the most important business market and investment location for German companies. Didier Boulogne, the Managing Director of Business France in Germany, Austria and Switzerland explains the current reasons for involvement and the factors making the location France favorable.

本财政年捷克共和国有巨大影响：统计处ČSÚ的数据显示与去年相比第一季度GDP增长2.9%，第二季度增长4.4%。

Insecurity in Russia and Eastern Europe, hardly any impetus from the Euro zone: The Austrian economic situation cannot escape the environment it is in. The field of machine building is also experiencing this development.

意大利每年有1000场交易会，在欧洲居第二，仅次于德国。除了许多客户产品展览之外也举办许多重要的行业交易会，德国企业应记住这一点。

自2011年以来意大利经济在经济衰退中受到打击；但同时回暖的迹象也在增长。2015年机器工具行业、机器人和自动化已经得到控制，并有一个令人乐观的道路。

The products of Shenyang Machine Tools, one of the world's largest machine tool manufacturers, are still relatively simple and the competition from Germany or Japan is far ahead. Technical innovations for productivity gains are not in sight - that's why the Chinese manufacturer is relying on digitization.

The Indian market is considered to be complex but interesting. The example of the German company Rittal shows the important factors for success despite the bureaucracy and the bad infrastructure.

With 1000 trade fairs in a year, Italy stands at second position in Europa – after Germany. In addition to many consumer goods exhibitions, a number of important industry trade fairs are also organized, which the German companies should at least keep in mind.

捷克共和国不仅拥有很多地理位置优势，而且拥有强大的机械工程行业。德国、奥地利和瑞士Czechinvest代表处主管Martin Partl博士解释了东部邻国是有利的原因。

作为德国的邻国，法国被视为德国企业最重要的商业市场和投资地。Didier Boulogne是德国、奥地利和瑞士地区法国商务投资署常务董事，他解释了目前使法国这一位置有利的相关原因。

Mapal是捷克共和国的精密工具制造商。因此过去许多年阿伦公司当地分公司需要一些经营场所。增长还在继续。

自从知道唐纳德·特朗普即将当选美国总统后，经济世界也发生了翻天覆地的变化。因为特朗普在竞选活动中非常清楚地表达了自由贸易的态度，在竞选后也表达了这一立场。

Mapal acts as the manufacturer of precision tools in Czech Republic. Thus, new premises for local subsidiary of Aalen-based company have been required in the previous years. And the growth continues.

Whether industry- or consumer goods fairs – companies, which want to present in Czech Republic, reach the fair place Brno sooner or later. The other event locations in Prag and Ostrava are significantly smaller; however, Prag at least has something interesting to offer for the German manufacturing companies.

When it comes to sustainability, Germany, with the energy revolution and other activities, is the pioneer among the industrial nations for a long time. Nevertheless, now it has to face competition from the far north. Sweden and its industry are starting highly interesting projects for this purpose.

The world has changed radically for a few buyers and distributers: Since 15th January, the Swiss National Bank has again released the exchange rate of Francs. What does this mean for the co-operation of German and Swiss companies, explains Oliver Müller, director of Swissmechanic organisation.

DThe Fill Metallbau Ges.m.b.H with its headquarters in the Upper Austrian city of Hohenzell has completed a demanding reference project in the City of London In Westminster Bridge Road, in immediate vicinity of Big Ben, a 18 story building was built with more than 1000 student apartments in the recent months.

For companies, which invest in France a series of subsidies are made available by the government in Paris and also the regions. The companies in Germany can only dream of some of these means.

想出现在捷克共和国的工业企业或消费品交易公司迟早会来到布尔诺。布拉格和俄斯特拉发的活动地点非常小，但是布拉格有一些有趣的东西提供给德国制造商。

China has long been one of the most important export markets for German machine manufacturers. However, the country's rapid change is creating new challenges for exporting companies.

Significantly rising sales, incoming orders and exports - the Swiss mechanical engineering, electrical and metal industries (MEM) can look back on a successful year 2017. However, the weak profitability of companies is a cause for concern.

在法国进行投资的企业可获得法国和地区政府的一系列补助。德国企业只能梦想的一些方式。

The economic crisis in Russia and the conflict with the EU has left a deep mark on the German machine building industry. On Monday the VDMA announced in a press interview in Frankfurt that in the first quarter of this year, the machine exports there have reduced further by a good 28 % as compared to the previous year. “This is really bothering people like us from the machine building industry”, said VDMA president Dr. Reinhold Festge.

Whether it is slide bearing or energy chains, when it comes to plastics, Igus GmbH from Cologne is always there. The company was founded 50 years back and today it is the world market leader in these areas. The company is represented by 2400 employees in 80 countries around the world, mostly via dealers. In 36 of these markets Igus is focussing on their own branches, recently even in Turkey.

In spite of turbulent times in Turkey, the machine engineering industry of the country continues to believe in a positive economic climate. The military personnel had indeed tried to coup against the government on 15th July. The Turkish Machinery Federation condemns it as informed by the export promotion agency of Turkish Machinery. Yet the numbers add up as before.

The history of the smaller countries in the Persian Gulf as trade centres also reflects in a great variety of trade fairs. Industrial enterprises find a number of events here with interesting areas of focus.

Italian economy was stuck in recession since 2011; however, the signs for a reversal of trend increased in the meantime. Machine tool industry, robotics and automation have already managed und have an optimistic approach for 2015.

The Indian subsidiary has the full responsibility for building and developing the business on the location. However it is not enough to assign responsibility. Clear specifications and resources are also necessary.

从Künzelsau到世界各地：自伍尔特集团于1962年成立，就已经着手开发国际市场，它的子公司在奥地利不仅发展迅速，而且还集中精力开发新型分销渠道以补充传统渠道的不足。

After the Euro crisis had ensured significant economic collapse in Spain, the economy improved again. Even the machine-building can profit by increasing investments of its customer industries.

Turkey is a byword in Germany not just for the people of Turkish origin living in Germany and a favourite holiday destination, but also for the increasing economic relations. With 32.6 billion Euros of trade volume, Turkey occupies the 16th place in foreign trade. The products responsible for this trade volume on both sides comprise machines, automotive, textile and chemicals industry.

Since it became clear that Donald Trump was going to beocme the US President, the economic world has also turned upon its head. Because he had spoken very clearly against free trade, among other things, in the election campaign – and also represented this position even after the election.